The data you collect from past campaign results can provide valuable insights and help you adjust your strategy. Every piece of direct mail that you send tells you something about your strategy, both good and bad.
Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort mail accurately.
A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take the next step.
With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for the USPS to boost revenues using what it already has, so it can continue to be a viable business well...
(and beyond)
Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and even for when things start getting back to normal—the “new normal,” that is.