Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to...
We are excited to announce our new location in Hayward, California. We're fortunate to have a growing team and have been searching for a larger space where we can continue to thrive. We've found a great location in Hayward, CA, and have already broken ground. We plan to relocate when construction...
Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception that they got a piece of mail not meant for...
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to build a strategic, insightful brief. Recently, we’ve had a couple...