Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a...
Sketchbook Series: 5 // Invention Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...
Recently, we asked the team one anonymous survey question. The responses were a lot of fun, so we thought we'd share them here. If you had to describe our company as an animal, what animal would it be, and why? A butterfly As a small business, we're in the caterpillar...
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to...
Sketchbook Series: 4 // Furniture Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...