In this article you'll learn the pitfalls of KPI Marketing vs Conversational Marketing: Mistaking metrics for meaning. Your competition could know something you don't. Focusing on KPI building versus brand building. Knowing why something works is important. Tracking clicks is not the same as understanding your customer Marketing technologies have...
UPDATE: If you missed any of our presentation or would like to share this content, please click below. FREE GIFT! Over the last 20 years, we’ve participated in billions of mailings, to mailboxes around the globe. Through this experience, we’ve seen both the path to direct mail success and how...
4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.
Key Takeaways: How SaaS companies are uniquely positioned 5 key SaaS marketing tactics Power of direct mail marketing SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company...
Key Takeaways: What a successful direct mail campaign requires 6 key points to consider before hiring an agency What direct mail agencies look for in clients “Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a...
Key Takeaways: How consumers engage with direct mail 5 design best practices in direct mail Why it's important to stand out in the mail A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to...
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step to increasing marketing ROI.
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t formally measure success at all. It’s easy to assume that...
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took a momentary back seat to digital marketing while it got...
Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct Marketing & Specialty Advertising (printed or digital) and Direct Mail 3-D/Mixed Entry. In November, 500 clients, partners, and prospects received...
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share: • how they’ve grown their businesses • how they’ve evolved as leaders • the lucky breaks they may...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.
Key takeaways: Review the data of past campaigns Determine your control piece Test & measure – let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same...
Gunderson Direct redeveloped direct marketing messaging for a financial firm. The goals are to develop a messaging platform and redesign direct mail content
Gunderson Direct provides direct mail creative development for a financial firm's guaranteed issue life insurance product. The team is responsible for copywriting, design, and more.
Gunderson Direct provided direct marketing services for an online insurance marketplace. In efforts to drive qualified leads, they utilized the partner's branding assets to handle a direct mail campaign.
Key takeaways: Ensure alignment internally and externally Empower the creative team and support the client Download a free creative brief template As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the...
The #GunderSmile Happier Holidays Gift Package 2020 was a year that had a lot of...um...‘stopping power’. And when everything comes to a halt, you are given the opportunity to turn that pause into perspective. So we asked ourselves some big questions: What matters the most to our clients? What matters...
Key takeaways: Top 7 top direct mail trends for 2021 Integrate your mail with tech, including smart speakers Better targeting = lower cost, higher response A look at some of the most effective direct mail trends to help marketers build an impactful and memorable campaign Things tend to go in...
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Think creatively about past, present and even future prospects who should be suppressed from any mailing to save money, improve response and save you from potential privacy headaches down the road.
Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel that provides a 29% return on investment. But when you do a quick search of direct mail vendors, there are...
Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates, and streamline your message There was a time when marketers questioned the validity of direct mail, especially as digital marketing...
Pairing your direct mail with voice technology can save up to 2% on postage.