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2019 Holiday Shipping Deadlines

The Holidays are nearly upon us, which means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure you don’t miss any important...

9 Secrets of People Who Answer Santa’s Mail

Special thanks to Alex Palmer for this great post! Read more of his work here.   9 Secrets of People Who Answer Santa’s Mail Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions...

10 Historical Facts About Letters to Santa

Credit to Alex Palmer for this great post! Read more of his work here.   10 Historical Facts About Santa Letters 'Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to...

How to Test Your Direct Mail Campaigns

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to...