background-img

GUNDIR BLOG

Get inside direct mail
Maximizing Your ROI with Direct Mail
Maximizing the Cost of Direct Mail on gundersondirect.com

Key Takeaways: Considerations before incorporating direct mail Create, segment, and understand your list Focus on your tone and messaging Be strategic with your designs Create an enticing offer Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from...

Direct Mail Boosts Fintech Traction

Key takeaways: Targeting pre-approved offers Direct mail drives online visits Cost of acquisition, ROI prove favorable Direct mail success tied to experienced partners Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and digital communications make the perfect pair for Fintech companies. They complement each...

KPI’s can’t replace marketing

In this article you'll learn the pitfalls of KPI Marketing vs Conversational Marketing: Mistaking metrics for meaning. Your competition could know something you don't. Focusing on KPI building versus brand building. Knowing why something works is important. Tracking clicks is not the same as understanding your customer Marketing technologies have...

Do You Need a Direct Mail Agency?

Key Takeaways: What a successful direct mail campaign requires 6 key points to consider before hiring an agency What direct mail agencies look for in clients “Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a...

Top 5 Direct Mail Design Best Practices
Top 5 Direct-Mail Design Best Practices on

Key Takeaways: How consumers engage with direct mail 5 design best practices in direct mail Why it's important to stand out in the mail A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to...

4 Types of Direct Mail Campaigns for B2B Marketing
4 Types of Direct Mail Campaigns for B2B Marketing on gundersondirect.com

Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took a momentary back seat to digital marketing while it got...

Gunderson Direct Awarded Two Bronze ADDYS

Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct Marketing & Specialty Advertising (printed or digital) and Direct Mail 3-D/Mixed Entry. In November, 500 clients, partners, and prospects received...

PODCAST: INTERVIEW WITH MIKE GUNDERSON ON ENTREPRENEURSHIP

Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast‬‬ for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share: • how they’ve grown their businesses • how they’ve evolved as leaders • the lucky breaks they may...

How to Test Your Direct Mail Campaigns

Key takeaways: Review the data of past campaigns Determine your control piece Test & measure – let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same...

Sharing Smiles & Sending Good Vibes
Gunderson Direct GunderSmile Holiday Package

The #GunderSmile Happier Holidays Gift Package 2020 was a year that had a lot of...um...‘stopping power’. And when everything comes to a halt, you are given the opportunity to turn that pause into perspective. So we asked ourselves some big questions: What matters the most to our clients? What matters...