Big thanks to Paul Berman, CEO, BirthdayPak, for sharing this article originally posted on MTA Martech Advisor. Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and Google AdWords of the world. When you think about it, direct marketing has one goal, and that is to generate...
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your...
Earlier this year, Gunderson Direct joined the ranks as a leading direct marketing agency on Clutch. Since then, Clutch has continued to examine our agency, culminating in our recognition this week among leading media agencies in San Francisco. This announcement is part of Clutch’s ongoing work to provide businesses of...
ZipRecruiter Job Posting & Placement Santa Monica, CA “Their years of experience add a layer of strategic direction to our campaigns.” - ZipRecruiter This case study is presented from our client's point of view. Special thanks to ZipRecruiter for taking the time to contribute to this case study and giving us...
Hanna Boys Center Social Services Organization Sonoma, CA “We are grateful that Gunderson Direct has helped us tell our story.” - Hanna Boys Center This case study is presented from our client's point of view. Special thanks to Hanna Boys Center for taking the time to contribute to this case...