Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through voice. Respond Fast makes it easier than ever for your...
Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation in response. Gunderson Direct, a leading national direct mail marketing...
4 min read Re-engaging previous customers can create a significant boost in sales, and direct mail is the best marketing medium to get the job done Direct mail is mostly renowned as a customer-acquisition medium, but if you’re not also using it as a reactivation tool, then you’re missing out...
3 min read A strategically-designed direct-mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your...
3 min read Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for...