The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to...
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your...