Gundir Blog

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We are expanding!

We are excited to announce our new location in Hayward, California. We're fortunate to have a growing team and have been searching for a larger space where we can continue to thrive. We've found a great location in Hayward, CA, and have already broken ground. We plan to relocate when construction...

Data Modeling for Targeted Direct Mail

Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception that they got a piece of mail not meant for...