A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their...
Thanks to the USPS for compiling this list, view original article here. Famous Postal Workers Most people know that Benjamin Franklin worked for the Postal Service, but did you know that Bing Crosby and Walt Disney did too? For most of the people on this list, postal work came...
Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of...
Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever, marketers use scarcity to creatively tap into this epicenter for...
"You just cracked open a fortune cookie about our company. What's the fortune say about our future?" Once a week we do an employee poll using Tiny Pulse software. It’s our way of staying in touch with employee sentiment and, since it’s anonymous, the staff has an outlet to honestly...