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GUNDIR BLOG

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Top 5 Direct Mail Design Best Practices
Top 5 Direct-Mail Design Best Practices on

A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct...

4 Types of Direct Mail Campaigns for B2B Marketing
4 Types of Direct Mail Campaigns for B2B Marketing on gundersondirect.com

Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took a momentary back seat to digital marketing while it got...

Gunderson Direct Awarded Two Bronze ADDYS

Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct Marketing & Specialty Advertising (printed or digital) and Direct Mail 3-D/Mixed Entry. In November, 500 clients, partners, and prospects received...

PODCAST: INTERVIEW WITH MIKE GUNDERSON ON ENTREPRENEURSHIP

Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast‬‬ for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share: • how they’ve grown their businesses • how they’ve evolved as leaders • the lucky breaks they may...

How to Test Your Direct Mail Campaigns

Key takeaways: Review the data of past campaigns Determine your control piece Test & measure – let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same...

Sharing Smiles & Sending Good Vibes
Gunderson Direct GunderSmile Holiday Package

The #GunderSmile Happier Holidays Gift Package 2020 was a year that had a lot of...um...‘stopping power’. And when everything comes to a halt, you are given the opportunity to turn that pause into perspective. So we asked ourselves some big questions: What matters the most to our clients? What matters...

Marketing: Top Direct Mail Tips and Trends
Marketing: Top Direct Mail Tips and Trends on gundersondirect.com

Key takeaways: Top 7 top direct mail trends for 2021 Integrate your mail with tech, including smart speakers Better targeting = lower cost, higher response A look at some of the most effective direct mail trends to help marketers build an impactful and memorable campaign Things tend to go in...

Direct Mail and Suppression
Direct Mail and Suppression

Think creatively about past, present and even future prospects who should be suppressed from any mailing to save money, improve response and save you from potential privacy headaches down the road.

Direct Mail Can Supercharge Your Multichannel Marketing Strategy
Direct Mail Can Supercharge Your Multichannel Marketing Strategy

Direct Mail Can Supercharge Your Multichannel Marketing Strategy Incorporating direct mail into a multichannel marketing approach allows you to connect with more leads, build brand awareness, increase your response rates, and streamline your message There was a time when marketers questioned the validity of direct mail, especially as digital marketing...

Are You Ready to Scale Your DM Program?

Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in. You’re ready to scale your program and reap the rewards...

2020 Holiday Shipping Deadlines

Somehow, the holidays are already here. 2020 has flown by and one thing we know is that there's more online shopping happening than ever before. This year we'll all be avoiding malls, so we need to plan ahead and account for shipping delays to ensure we get everything in time....