First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient...
Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.
Whether it's a professional multi-screen setup or a laptop on a laundry basket, we're all making this WFH thing... work for us!
Despite their differences, the goals of email and direct mail are similar and some of the techniques can crossover between the two channels. Email and direct mail marketing have a lot in common, both serving the primary goals of raising awareness of your brand and making some sales.