Gundir Blog

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Beat the Control — Creative Testing

A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their...

Direct Mail in a “Post Advertising” World

Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of...

READ THIS BEFORE IT’S TAKEN DOWN!

Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever, marketers use scarcity to creatively tap into this epicenter for...

Your Fortune Awaits!

"You just cracked open a fortune cookie about our company. What's the fortune say about our future?" Once a week we do an employee poll using Tiny Pulse software. It’s our way of staying in touch with employee sentiment and, since it’s anonymous, the staff has an outlet to honestly...