The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.
To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive
If you want your direct mail campaigns to deliver results, you have to figure out a way for your marketing to stand out from the crowd.
Personalize your direct mail content and increase reader engagement for your brand
A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are more likely to become customers.