The top 5 reasons direct mail maintains an advantage over digital marketing for B2B In today’s world where digital seems to reign supreme, a long-standing dispute remains Digital marketing versus direct mail. Which method is more effective for driving B2B leads and sales? We’re prepared to settle this debate right...
The subscription-based business model is here to stay, but unless you can hold on to your subscribers, you may find yourself without much of a business at all Whether or not you realize it, the way we buy and consume products and services has changed in a significant way....
What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past to some, but it remains one of the most effective...
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through voice. Respond Fast makes it easier than ever for your...
Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation in response. Gunderson Direct, a leading national direct mail marketing...