Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
I’ve been fighting a KPI (key performance indicator) battle recently. Setting appropriate KPIs is an essential part of setting up any marketing program. If the KPIs you use to judge success are off base, you’ll misjudge your program’s effectiveness and…
As the holiday season nears, you might assume you have ample time to send your cards and packages for your winter celebrations. However, reality can be different. With the first night of Hanukkah on December 18th, December 25th's cutoff dates…
Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
Our #2023GoalPost campaign—benefiting the Special Forces Sports Foundation (now known as the Inclusive Sports Foundation)—exceeded all expectations! Hey there, sports enthusiasts and do-gooders 🏈 We've got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run…
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