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Key Takeaways:

  • The Better Every Day Challenge starts February 14 (Valentine’s ❤️ Day)
  • This daily jump rope challenge helps raise awareness for the Special Forces Sports Foundation
  • Together, when we hit 100K jumps Gunderson Direct and partners will donate $50,000!

Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. 

But one thing we have in common is a set of values that we live and work by: Own It, Seek Good Karma, Laugh Often, Work Together, and our newest value: Better Every Day!

We invite you to help us embrace our newest value—and support special needs children in the process—by participating in our challenge.

From February 14 through February 18, 2022, hundreds of individuals will participate in a daily jump rope challenge. Once a total of 100,000 jump photos are posted with #BetterEveryDay, Gunderson Direct and our partners will donate $50,000 to the Special Forces Sports Foundation.

Special Forces Sports Foundation pairs children with disabilities with high school athletes to include them in team sports that would otherwise not be available to them. 

Here’s how it works:

1) Hundreds of individuals will receive a special box containing a jump rope, sweatband, scorecard, sharpie, and an instruction sheet in the mail. 

2) The enclosed scorecard will include a jump goal for each day of the week. We have also provided alternate exercises for individuals who cannot jump. We will get Better Every Day by increasing the jump goal each day.

  • Monday: 20 Jumps
  • Tuesday: 30 Jumps
  • Wednesday: 50 Jumps
  • Thursday: 75 Jumps
  • Friday: 100 Jumps

275 Total Reps!

3) After the daily goal is achieved, the recipient will post a photo of their scorecard to their social media and the hashtag: #BetterEveryDay.

Once 100,000 jumps have been posted, Gunderson Direct and their matching partners will donate $50,000!

You’re invited to participate and Get Better Every Day. If you want to join our challenge, click here to request a Jump Rope. If you already have a jump rope, download our scorecard and post your reps to your favorite social media account along with the hashtag #BetterEveryDay!

Every dollar counts. Please consider contributing to this worthy cause, and donate now!


Special thanks to our matching partners:

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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