Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing…
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
The data world is constantly changing. We are here to help make sense of it and optimize for your business.