DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
DIRECT MAIL DATA & TARGETING SERIES – Part 1
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Why Holdout Testing is the Key to Measuring the Effectiveness of Your Direct Mail
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing…
