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You could save 3% on postage by printing a simple phrase on your direct mail. 

Throughout 2022, the US Postal Service is encouraging marketers to enhance their direct mail campaigns by offering a variety of promotions. Qualifying mail pieces can receive up to 3% savings on postage. And like any marketing pro, you’re likely looking for new ways to engage with your customers through the mail. Now’s your chance. We recommend taking advantage of the USPS Emerging and Advanced Technology Promotion by integrating a Voice Activated Call to Action™ into your mail program.

Get Your Customers Talking Back

Respond Fast’s Voice Activated Call to Action (VACTA) allows your consumers to respond to your direct mail or other offline advertising using any Amazon Alexa or Google Assistant device. With VACTA, you can target customers and prospects with specific offers that can be redeemed instantly. No other response strategy comes even close to the ease of asking smart speakers to “Launch Respond Fast.”

Here’s how it works:

  1. A unique phrase or code identifying your campaign is printed, shown, and/or announced on your advertising.
  2. The prospect asks their smart speaker to “Launch Respond Fast” and provides their unique phrase, like “Retire Smart”
  3. Then, the prospect receives a text with a coupon, website link, or other useful information right on their mobile device.

Respond Fast will help strategize your message and prepare your VACTA so that it integrates seamlessly within your direct mail campaigns and other marketing.

USPS Emerging & Advanced Technology Promotion

When you use a VACTA in your direct mail, you may be eligible to receive a 3% postage discount during the promotion period, March 1-August 31, 2022. As postage rates rise in 2022, you don’t want to miss out on cost savings.

Use this as an opportunity to get your brand started in voice marketing, out-step the competition, and create a dynamic way for your customers to engage.

Gunderson Direct can assist you throughout your direct mail marketing campaign, helping you target the demographics and behavioral segments most likely to appreciate and respond to your offers. We’re a full-service agency that can assist with every aspect of your marketing. Contact us today to find out how we can maximize the return on your direct mail investments.

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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