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You could save 2% on postage by printing a simple phrase on your direct mail. 

Throughout 2021, the US Postal Service is encouraging marketers to enhance their direct mail campaigns by offering a variety of promotions. Qualifying mail pieces can receive up to 2% savings on postage. And like any marketing pro, you’re likely looking for new ways to engage with your customers through the mail. Now’s your chance. We recommend taking advantage of the USPS Emerging and Advanced Technology Promotion by integrating a Voice Activated Call to Action™ into your mail program.

Voice Response Isn’t the Future. It’s the Now.

As of December 2019, more than 60 million people own a smart speaker in the US, and the numbers are growing. Consumers want convenient and immediate access to information, without sacrificing a personal experience. Voice-enabled devices are answering the call. From speakers, headphones, and phones to TVs, cars, and vacuums, voice technology is becoming commonplace. The time is ripe for brands to act.

Get Your Customers Talking Back

Respond Fast’s Voice Activated Call to Action (VACTA) allows your consumers to respond to your direct mail or other offline advertising using any Amazon Alexa or Google Assistant device. With VACTA, you can target customers and prospects with specific offers that can be redeemed instantly. No other response strategy comes even close to the ease of asking smart speakers to “Launch Respond Fast.”

You can try it for yourself. Here’s how:

  1. A unique phrase or code identifying your campaign is printed, shown, and/or announced on your advertising.
  2. The prospect asks their smart speaker to “Launch Respond Fast” and provides their unique phrase, like “Friends and Family.”
  3. Then, the prospect receives a text with a coupon, website link, or other useful information right on their mobile device.

Respond Fast will help strategize your message and prepare your VACTA so that it integrates seamlessly within your direct mail campaigns and other marketing.

USPS Emerging & Advanced Technology Promotion

When you use a VACTA in your direct mail, you may be eligible to receive a 2% postage discount during the promotion period, March 1-August 31, 2020. As postage rates rise in 2020, you don’t want to miss out on cost savings.

Use this as an opportunity to get your brand started in voice marketing, out-step the competition, and create a dynamic way for your customers to engage.

Gunderson Direct can assist you throughout your direct mail marketing campaign, helping you target the demographics and behavioral segments most likely to appreciate and respond to your offers. We’re a full-service agency that can assist with every aspect of your marketing. Contact us today to find out how we can maximize the return on your direct mail investments

Mike Gunderson

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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