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Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020.

In an effort to encourage marketers and printers to use new technology and print techniques to enhance mailers, the United States Postal Service is offering a range of incentives throughout 2020. With postage rates rising in January, these promotions can help extend marketing dollars and improve the success of your program.

If you need help determining the best approach for your direct mail campaign we recommend including a Voice Activated Call to Action™ (VACTA) by Respond Fast to your mailers. A VACTA allows your customers to respond to your offers or access information by using their voice through their Amazon Alexa or Google Assistant devices. And best of all, VACTA qualifies for the USPS Emerging & Advanced Technology promotion—saving marketers 2% on postage.

Mike Gunderson is the founder of Gunderson Direct, Inc., a direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail.