Walk the (virtual) halls of Gunderson Direct, and you’ll find a passionate group of world-class…
Credit to Alex Palmer for this great post! Read more of his work here.
10 Historical Facts About Santa Letters
‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.
1. SANTA USED TO SEND LETTERS, NOT RECEIVE THEM.
2. ORIGINALLY, KIDS DIDN’T MAIL THEM.
Before the Post Office Department (as the USPS was known until 1971) presented a solution for getting Santa letters to their destination, children came up with some creative ways to get their messages where they needed to go. Kids in the U.S. would leave them by the fireplace, where they were believed to turn into smoke and go up to Santa. Scottish children would speed up the process by sticking their heads up the chimney and crying out their Christmas wishes. In Latin America, kids attached their missives to balloons, watching as their letters drifted into the sky.
3. IT USED TO BE ILLEGAL TO ANSWER THEM.
4. A CARTOON HELPED SPREAD THE POPULARITY OF WRITING TO SANTA.
If one work can be credited with helping kickstart the practice of sending letters to Santa Claus, it’s Thomas Nast’s illustration published in the December 1871 issue of Harper’s Weekly. The image shows Santa seated at his desk and processing his mail, sorting items into stacks labeled “Letters from Naughty Children’s Parents” and “Letters from Good Children’s Parents.” Nast’s illustrations were widely seen and shared, being in one of the highest-circulation publications of the era, and his Santa illustrations had grown into a beloved tradition since he first drew the figure for the magazine’s cover in 1863. Reports of Santa letters ending up at local post offices shot up the year after Nast’s illustration appeared.
5. NEWSPAPERS USED TO ANSWER THEM.
Before the Post Office Department changed its rules to allow the release of Santa letters, local newspapers encouraged children to mail letters to them directly. In 1901, the Monroe City Democrat in Monroe City, Missouri, offered “two premiums” to the best letter. In 1922, the Daily Ardmoreite, in Ardmore, Oklahoma, offered prizes to the three best letters. The winning missives were published, often with the children’s addresses and personal information included. This practice shifted as the post office took greater control over the processing of Santa letters.
6. CHARITY GROUPS FOUGHT THEM.
When the Post Office Department changed the rules on answering Santa’s letters, many established charities protested, complaining that the needs of the children writing the letters could not be verified, and that it was a generally inefficient way to provide resources to the poor. A typical complaint came from the Charity Organization Society, whose representative wrote to the Postmaster General, “I beg to request your consideration of the unwholesome publicity accorded to ‘Santa Claus letters’ in this and other cities at Christmas time last year.” Such pleas eventually lost out to the public’s sentimentality, as the Postmaster General determined answering the letters would “assist in prolonging [children’s] youthful belief in Santa Claus.”
7. KIDS DON’T ALWAYS ADDRESS THEM TO THE NORTH POLE.
8. NOT EVERYONE ANSWERING THE LETTERS IS SQUEAKY-CLEAN.
While many of the people and organizations who took on the project of answering Santa letters are upstanding, happy folks, some of the more prominent efforts to answer Santa’s mail have had sad endings. In Philadelphia, Elizabeth Phillips played “Miss Santa Claus” to the city’s poor in the early 1900s, but shortly after losing the right to answer Santa’s mail (due to a change in post office policy), she killed herself by inhaling gas fumes. A few years later, John Duval Gluck took over answering New York City’s Santa letters, under the organized efforts of the Santa Claus Association. But after 15 years and a quarter-million letters answered, Gluck was found to have been using the organization for his own enrichment, and the group lost the right to answer Santa’s mail. More recently, a New York City postal worker pled guilty this October to stealing from Santa: using the USPS’s Operation Santa Claus to get generous New Yorkers to send her gifts.
9. THE POST OFFICE TRACKS THEM IN A DATABASE.
In an effort to formalize the answering of Santa letters, in 2006 the U.S. Postal Service established national policy guidelines for Operation Santa, run out of individual post offices throughout the country. The rules required those seeking to answer letters to appear in person and present photo ID. Three years later, USPS added the rule that all children’s addresses be redacted from letters before they go to potential donors, replaced by a number instead. The whole thing is kept in a Microsoft Access database to which only the post office’s team of “elves” has access.
10. SANTA HAS AN EMAIL ADDRESS.
One Final Note
If you’re interested in adding direct mail to your marketing mix, then drop us a line. We’re standing by to answer any questions, and, most importantly, to help you get your mail opened.