A street address is the most reliable prospect contact information. That helps us build better-performing look-a-like models by employing sophisticated AI and machine learning across databases with thousands of targetable attributes.

Scaling in digital typically means upping your bids to compete for relatively fixed ad inventory. Our Direct Mail strategies reward those that scale with manufacturing and data efficiencies as quantities go up. When this happens, your cost per DM impression drops.
mail

Mailbox targeting data can be used to target digitally. Digital touches—display, email, USPS Informed Delivery—surround the DM delivery with additional impressions. Our digital surround strategy can boost response by up to 40%!

The average consumer can encounter 6K-10K ads via digital and traditional channels every day that are often missed or dismissed. Compare that to the average of 8 mail pieces delivered per household per day, which can be reviewed at a prospect’s leisure.

Mail is the only channel that’s physical and fully personalizable. People trust it—mail communicates ‘must-have’ information—and they physically engage with the channel six days a week. We also know that comprehension soars when the eye and the hand are involved in a communication adding impact to your message.

The ANA reports DM as having the highest ROI of all media. And for 20+ years, we’ve regularly seen clients experience their best conversion rates and ROI from DM campaigns. Partner with Gunderson Direct to build your brand, go deep into your product sell, or drive to your high-performing landing page.