Gunderson Direct is a direct mail marketing agency delivering response. We are located in the San Francisco, Bay Area, CA

we direct response

Drive more leads, increase your sales and gain more customers with direct mail marketing.

get better returns

is direct mail right for your marketing mix? model your CAC and roi and find out.

Addressing your needs

Client focused for over 15 years, we are proud of our 98% total client satisfaction rating!

mail with confidence

Fifteen years and a billion pieces of mail later, we’re still focused solely on direct marketing. It’s what we do, and we love it. As a result, we’re one of the nation’s most experienced and trusted direct marketing agencies.

Time and time again, we have developed direct mail packages that surpass our clients’ current control packages and exceed their KPIs. If you’re going to mail, mail with confidence!

A PARTNER, NOT A VENDOR

We are not your “vendor,” we are your strategic partner, focused on mutual goals. Our experience goes far beyond creative or production — we’ve been behind the wheel of many performance-driven programs using our disciplined, strategic approach.

Proven approach. We have a long track record of establishing new control packages and helping accelerate new program development. We understand the key drivers and best practices, which allows us to see opportunities and find performance breakthroughs.
Strategic testing. We have deep expertise in multivariate testing, which enables us to accelerate program development. Through focused testing, we help you understand your market and solve your key marketing challenges.
Thorough analytics. We develop detailed tracking and analysis reports, helping you create a clear view of the key performance drivers and uncover hidden opportunities.
Long-range planning. We create ongoing planning and engineer programs to reduce risk, optimize results and maximize sales.

Top-notch Agency Services

We will manage your direct mail campaign from start to finish. Or, if you only need us for specific portions of your project, we can help with that, too.

Campaign strategy
Creative services
List research and negotiation

Production and lettershop
Mailing services
Campaign analysis

BETTER RESPONSE

We don’t try to be all things to all people. We’re a rare breed that focuses only on direct marketing. We don’t want to just drive response, we want to close sales. Whatever your goals are for your campaign, we can help you reach and exceed them.

Lead generation
Customer acquisition
Customer cross-sell
Triggered marketing
Direct product sales
Event marketing

Driving traffic
Tradeshow pre-mailers
List building
Nurture stream
Win-back
Customer retention

MORE EXPERTISE FOR LESS

We not only have a level of experience in direct marketing that is unmatched, but we also do it for less.

Focused on your ROI. We find ways to increase performance and cut costs. And we take pride in stretching our clients’ marketing budgets to do more for less.
Rigorous quality control process. We ensure flawless mail programs that deliver on time and on budget.
Fixed-bid project pricing. With our pricing model, there are no unwanted surprises or unexpected changes in the plan.
Scalable resources. Our structure allows us to keep costs low – typically 20%-40% below other agencies.
Expert buyers. With millions of pieces mailing each month, we have considerable leverage and buying power. Discounted buying agreements allow us to buy at lower than wholesale rates.

OUR VALUES BENEFIT EVERYONE

What makes for a great project, a great team and great place to work? The values our clients and employees have helped us to define over the years. We’re committed to these values as they help provide the best service to our customers and aid in the growth of our agency.

Stay Curious: How do we keep life fresh? We ask questions, thirst for knowledge, explore new trends, and dig deep to discover why, to discover our clients’ business, to discover our clients themselves, and perhaps most importantly, to discover each other.
Work Together: We each have our own expertise, but our boundaries don’t end there; we stretch to understand each other’s processes. Empathy solves problems, helps us understand each other, and unites us to act as a single engine delivering amazing work.
Laugh Often: Though we’re absolutely serious about making our clients successful, we also need to pop the bubble, flip to the light side, make each other grin and giggle and pun-groan from time to time to time to time. After all, timing is everything.
Seek Good Karma: One truth seems ubiquitous: the universe is a boomerang and what you put out comes back. Be kind, and kindness will happen to you. Make someone laugh, and you’ll soon find yourself laughing. Make your clients successful, and you’ll become successful yourself.
Own It: Your client’s business is your business. This is your agency. This is your project. These are your teammates. This is your success. And occasionally, this is your mistake. The more you own it, the more each of us owns it, the more successful we’ll be.

creative that sells

We’re not focused on design awards; our reward is winning you more customers and increasing your sales. So when we take on creative challenges for our clients, we ensure attractive designs, promote brand integrity and most of all drive response. View case studies ➙

I’ve worked with the Gunderson Direct team for over seven years. They are a great DM agency, very accommodating, on time and on budget every time. They have surpassed many of our long standing control packages and continue to drive more response for our organization!

Mark Iras - AAA

Gunderson Direct has a very well organized team, and this teamwork allows them to produce great results. They are veterans of the direct mail industry, so they hit the ground running and produce quality output right away. We are grateful that Gunderson Direct has helped us tell our story.

Christy Kenyon - Hanna Boys Center

Their work has increased growth and has a high ROI. They are a flexible team and bring in experts for all areas of our program when needed. This allows them to stay competitive while adding huge value as a direct mail agency lead.

Esmaeel Paryavi - ZipRecruiter

CLIENT CASE STUDIES