A street address is the most reliable prospect contact information, and our DM data sets are appended with 1000’s of targetable attributes. And to supercharge lookalike targeting capabilities, we apply AI + machine learning to your model builds, across databases.

Scaling in digital typically means upping your bids to compete over relatively fixed ad inventory. Our Direct Mail strategies reward those that scale with manufacturing and data efficiencies as quantities go up. When this happens, your cost per DM impression drops.

Mailbox targeting data can be used to target digitally. Digital touches—display, email, USPS Informed Delivery program—surround the DM delivery with additional impressions. Our digital surround strategy can boost response up to 40%!

The average consumer can encounter 6K-10K ads via digital and traditional channels every day and are often missed or dismissed. Compare that to the average of 8 mail pieces delivered per household per day, which can be reviewed at a prospect’s leisure.

We know that DM is the only channel that’s physical and fully personalizable. Mail is trusted and depended upon to deliver prescriptions and important communications. Research shows that comprehension soars when the eye and the hand are involved in a communication.

For 20+ years, we’ve regularly seen clients experience their best conversion rates + ROI from DM campaigns. We’ll help you use different formats to build brand, go deep into your product sell, or tease a visit to a high-performing landing page. And the ANA reported DM as having the highest ROI of all media.