A street address is the most reliable prospect contact information, and DM data sets are appended with 1000’s of targetable attributes. And your lookalike targeting capabilities will be supercharged once we apply AI + machine learning to your model builds, across databases.

Scaling in digital typically means upping your bids to compete over relatively fixed ad inventory. Our Direct Mail strategies reward those that scale with manufacturing and data efficiencies as quantities go up. When this happens, your cost per DM impression drops.
mail

Mailbox targeting data can be used to target digitally. Digital touches—display, email, USPS Informed Delivery program—surround the DM delivery with additional impressions. Our digital surround strategy can boost response up to 40%!

The average consumer can encounter 6K-10K ads via digital and traditional channels every day and are often missed or dismissed. Compare that to the average of 8 mail pieces delivered per household per day, which can be reviewed at a prospect’s leisure.

Mail is the only channel that’s physical and fully personalizable. People trust it—mail communicates ‘must-have’ information—and they physically engage with the channel six days a week. And comprehension soars when the eye and hand are involved in a communication, so you know your message will be taken in.

The ANA reports DM as having the highest ROI of all media*. And for 20+ years, we’ve regularly seen clients experience their best conversion rates + ROI from DM campaigns. Partner with Gunderson Direct to build your brand, go deep into your product sell, or drive to your high-performing landing page.