Campaign Details

Campaign - A

Campaign - B

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Package Estimates

The cost per piece (CPP) includes agency services and printing.

Letter-pack:
Envelope, letter and insert

Self-mailer: 6x9, single fold

Postcard: 6x9

These are estimates only and are subject to change.

Agency Services and Printing
Includes: Project Management, Creative, Production Management and Printing

$ CPP $
$ CPP $
$ CPP $
$ CPP $
$ CPP $
$ CPP $
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Postage Costs

Postage can vary based on speed, sorting, automation and quantity. We estimated postage based on package type and USPS Pre-sort service.

These are estimates only and are subject to change.

$ CPP $
$ CPP $
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Lists Costs

List costs can vary depending on the quality and target criteria chosen. We estimated list costs based on quantity and list type.

These are estimates only and are subject to change.

$ CPP $
$ CPP $
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Additional costs

Add other marketing cost you may have for your program, such as fulfillment or offer costs.

$ CPP
$ CPP
Campaign Total:
Total:
$
CPP:
$
Total:
$
CPP:
$

campaign Metrics

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Response Rate Average

In-house list: 1%-4%

Purchased list: .5%-1.5%

Saturation mailing: .3%-1%.

Break-even equals the response/leads required to pay for the direct mail program.

Break-even:
%
Leads needed:
Break-even:
%
Leads needed:
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Conversion or
sales Rate

Your leads are only as good as your sales team or the ability to close the deal.

We find that 10%-40% is the average conversion rate for many programs.

Break-even equals the conversions/sales required to pay for the direct mail program.

Break-even:
%
Sales needed:
Break-even:
%
Sales needed:
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Revenue or
Profit per Sale

Choose the criteria that works best for you. You can calculate the total revenue or profit per sale.

Also, it is a good idea to think about lifetime value (LTV) vs. a single sale. You should base your LTV on at least 3 years. If your business is new, then base LTV on 6, 12 or 24 months worth of revenue/profit.

Break-even equals the revenue per sale required to pay for the direct mail program.

Break-even:
$
Break-even:
$
Campaign ROI
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ROI Results

These results are estimates only and are not guaranteed.

Leads:
Cost per lead (CPL): $
Cost per lead (CPL): $
Conversions/Sales:
Cost per acq. (CPA): $
Cost per acq. (CPA): $
Campaign Costs:
$
Cost per piece (CPP): $
$
Cost per piece (CPP): $
Revenue:
$
Revenue per piece: $
$
Revenue per piece: $
Total ROI:
$
$

,
click here or call 510-749-0054.

,
click here or call 510-749-0054.